Customer Relationship Management
Customer Relationship Management (CRM) is a strategy that companies use to manage interactions with customers and potential customers. CRM helps organisations streamline processes, build customer relationships, increase sales, improve customer service, and increase profitability.
WHAT IS A CRM?
CRM means a combination of business strategies, software and processes that help build long-lasting relationships between companies and their customers.
CRM stands for “Customer Relationship Management” and refers to all strategies, techniques, tools, and technologies used by enterprises for developing, retaining and acquiring customers.
This software ensures that every step of the interaction with consumers goes smoothly and efficiently in order to increase the overall profits. The software gathers customer data from multiple channels. Hence, CRM stores detailed information on overall purchase history, personal info, and even purchasing behavior patterns.
HOW DOES CRM WORK?
CRM solutions include functionalities that allow users to track customer and company interactions through various available channels. These channels include contact forms, emails, phone calls, and more.
CRM software provides sales and marketing teams with a set of tools to manage the entire sales and marketing funnel, from lead qualification to opportunity management, forecasting, and deal closure. It enables customer service teams to manage customer requests and automate service operations by following pre- defined processes for customer care excellence.
The Best CRM Systems 2021
The HubSpot CRM
The HubSpot CRM platform makes it easy for your entire company to work together — from marketing to sales, to customer service. Each hub is powerful alone, but they’re even better together.
Lead Management & Tracking Software
Complete sales activities, see detailed company and contact records and view communication history in one place so you can manage leads without the hassle.